Small Angels and Dogs


Marcus Lemonis said something on his show “The Profit”, that struck a chord in me. He was referring to those occasions when a life event becomes the primary inspiration for starting a business. Marcus made the point that if we experienced something that inspired us to create a business then the source of that motivation is important to acknowledge and share because it has an influence on the company and the product the company produces. I agree with him on that and what follows is the mystical story of how a small Angel and a dog inspired me to start a company to make the healthiest dog food possible.


The 250 year old stone barn restoration I traded to start a dog food company.


More than a few people, including family members, wondered what could possibly  have motivated me eleven years ago, at the age of 60, to leave a comfortable life in the beautiful foothills of eastern Pennsylvania, move a thousand miles to another state, trade in the dream house I’d designed and built out of an old stone barn to finance a business involving dogs, and begin working 100 plus hours a week. I imagined they settled on one of the following reasons: the breakup of a marriage, a delayed midlife crisis perhaps, or just another incomprehensible decision by the oldest of 11 who had a good heart but a compass that didn’t always point north, and now it seemed as though he’d lost his compass completely.
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