Marcus Lemonis said something on his show “The Profit”, that struck a chord in me. He was referring to those occasions when a life event becomes the primary inspiration for starting a business. Marcus made the point that if we experienced something that inspired us to create a business then the source of that motivation is important to acknowledge and share because it has an influence on the company and the product the company produces. I agree with him on that and what follows is the mystical story of how a small Angel and a dog inspired me to start a company to make the healthiest dog food possible.
The 250 year old stone barn restoration I traded to start a dog food company.
More than a few people, including family members, wondered what could possibly have motivated me eleven years ago, at the age of 60, to leave a comfortable life in the beautiful foothills of eastern Pennsylvania, move a thousand miles to another state, trade in the dream house I’d designed and built out of an old stone barn to finance a business involving dogs, and begin working 100 plus hours a week. I imagined they settled on one of the following reasons: the breakup of a marriage, a delayed midlife crisis perhaps, or just another incomprehensible decision by the oldest of 11 who had a good heart but a compass that didn’t always point north, and now it seemed as though he’d lost his compass completely.
Mom, will you try the diet that works – please?
SKIN PROBLEMS & ALLERGIES – Diet is the CAUSE – Diet is the SOLUTION – Be Patient. Holistic healing from the inside out takes months, not days. After 3 to 6 months on the proper diet you will see amazing results. But you will never find a real solution to the Allergy problems in a few days or weeks. Those short term improvements are usually due to suppressing the symptoms not solving the problem.
Brandy, Mick, and Baby
Richard Darlington invited me and Brandy to share the story of our 2 German Shepherds and what we learned that is helping our second one be so much healthier because we both know a lot of people that are having problems like we were and they need to know there really is a simple solution. Brandy and I wrote this but we had help with spelling and making our words say what we wanted them to say. We don’t want anyone expecting us to write this good all the time. Continue reading
Imagine this scenario: You take a $45 bag of dog food to the cashier. He rings you up and says, “That’ll be $90 please”. You point out the $45 sticker price but he shakes his head and explains, “That’s just the base price and it has to be multiplied by the number of cups per day that’s recommended to feed a 25 lb dog to get the TRUE COST of the bag. Continue reading
For a long time two major deceptions have been perpetrated on dog owners by the multi-billion dollar corporations that make, market, and sell dog food.
fresh salmon steak on white background
THE FIRST DECEPTION is the long-standing practice of false advertising where the ingredients in the dog food are represented by pictures of prime cuts of steak, lamb chops, etc on the bag and in other marketing, implying that the ingredients are the highest quality available and what you would feed your own family. Continue reading
DOG FOOD DATA IS VAGUE, INCOMPLETE, AND MISLEADING
Probably your biggest responsibility as a dog parent is determining which dog food provides the most nutrition and health benefits for your dog within your budget.
The dog food industry and AAFCO, it’s rule making arm, has admittedly not made your task very easy. If we’re honest we must admit that it’s actually almost impossible to know with any certainty which dog food is better, or the best, based on the information the industry provides – the Ingredient List and the Guaranteed Analysis – which is generally vague, incomplete, and misleading. Continue reading
DOG FOOD DATA IS CONFUSING
The FDA requires certain nutritional information be clearly marked on packages of food for humans to help consumers make informed decisions about what they are feeding their family.
Unfortunately we are not given the same level of clear information when it comes to dog food. Dog food recommendations are developed by an organization called AAFCO that was originally formed by large corporation dog food industry leaders in a successful attempt to self regulate their own industry and prevent outside agencies from telling them what they could and couldn’t do with dog food. Now the government agencies at the state level simply adopt whatever regulations the AAFCO board suggests for the dog food industry, which often seem purposely complex or vague and difficult for the average consumer to make much sense of. Continue reading